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“Every space needs to be brought to life”

Alice Crawley is a London-based Interior and Furniture Designer known for her eclectic, maximalist aesthetic and her ability to create spaces full of personality, warmth, and character. Based in Notting Hill, Alice runs a dual design business, working as an interior designer with a curated furniture collection that reflects her distinctive vision.

Alice’s approach to interiors is rooted in the belief that a real home should feel alive and that great design is not just about function or appearance, but about creating spaces with soul, individuality, and emotional connection. Alice began her creative career in fashion, studying at Central Saint Martins before founding and running her own label. That foundation continues to influence her layered, expressive approach to interiors, blending craftsmanship, storytelling, and a strong visual identity.

A defining influence on Alice’s style is the 14 years she spent living in Hong Kong and Vietnam, where she began working in interiors (since 2017). Her experience there shaped her eye for texture, colour, antiques, and collected design, resulting in a unique fusion of Western aesthetics and Eastern influences that has become central to her work.

Today, Alice creates richly curated interiors that feel deeply personal, bold, and lived-in spaces that truly bring a home to life.

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A colourful Notting Hill house

Influenced by a decade of living in south-east Asia

“Her experience of living in bland rental houses in south-east Asia left Alice Crawley with a craving to use colour and pattern. Her London house tells the story of her time in Hong Kong and Vietnam, and the fun she had with colour when she returned.”

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Take a tour around Alice’s London home with Sheer Luxe